Explore a series of targeted videos created to recruit candidates and raise awareness for ABA therapy. From scripting and focus groups to editing original content into impactful 30-second spots, my work focused on crafting clear messaging for diverse audiences, including families and young professionals.
Leads
Movie Theater AD
Created a targeted video ad designed to reach families during movie outings—specifically those who may have a child struggling with communication. The short, engaging spot delivered a warm, supportive message and a clear next step, encouraging families to explore ABA services. Placed in local theaters to capture attention in a family-friendly setting and drive qualified leads.
Building Connections Through ABA
This 30-second video was created to speak directly to parents who may feel that their child is struggling to connect with others. With a soft, heartfelt tone and emotional storytelling, the ad gently highlights how ABA therapy can help children grow socially and build confidence. Shared across social platforms to reach families who may be looking for support—but don’t know where to start.
Recruitment
Why Work With Us
This short video features our CEO speaking directly to professionals in the ABA field, sharing the heart behind Westside’s mission and the supportive culture we’ve built. Created to connect with ABA professionals and inspire them to join a team that values purpose, growth, and people. Used across job listings and social media to drive recruitment.
Grow With Us
A 30-second social video featuring our CEO speaking directly to recent grads and aspiring RBTs. With an authentic, values-driven message, we highlight Westside’s supportive culture and clear growth paths. Designed for TikTok and social media, this ad encourages young professionals to take the first step toward a meaningful career in ABA—with a clear, confident call to action.
Walkthrough
Tinley Park - Coming Soon
A behind-the-scenes look at our new Tinley Park location—created to get staff excited about their new space and attract potential candidates in the area.
Park Ridge Clinic Tour
A completed walkthrough video showcasing our Park Ridge location—designed to highlight the space and attract potential candidates in the local area.